Recently i purchase MAC Lorde Pure Heroine.... I feel that it could have been more of a vamp color..... I pulled out some other shades that I thought that are close to it..... L-R is Strong Woman (LE), Heroine (P), Pure Heroine (LE), and Punk Couture Pure Heroine is a cross between Heroine and Punk Couture and an OK color I think that it would have been better if it was Matte. I think that its definitely a very everyday wearable color for the Fall and Winter but nothing that striking. These are swatches in natural day light.... All four are very different and I'm glad that I have them!